“Is this the funniest YouTube video ever? Google invents algorithm to find the most amusing clip… and ‘No No No No Cat’ is the winner”, Daily Mail.
THE SCIENCE OF LOLs!!!!
Colin Fitzpatrick
From NSFW to Kid Friendly
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About the this site
I am a writer and artist living in Brooklyn, NY. I currently work full time producing Web content for PBS. I also write short fiction and cultural commentary, which has appeared in Thought Catalog and Mary Literary, and numerous blogs and smaller online venues. I also do this site called zeroviews.biz.You can get in touch with me at fitzcolin@gmail.com.
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" According to Google Researcher Sanketh Shetty, the key to the formula is how people express their mirth. She wrote in a blog post: ‘We noticed that viewers emphasize their reaction to funny videos in several ways: e.g. capitalization (LOL), elongation (loooooool), repetition (lolololol), exclamation (lolllll!!!!!), and combinations thereof. ‘If a user uses an “loooooool” vs an “loool”, does it mean they were more amused? We designed features to quantify the degree of emphasis on words associated with amusement in viewer comments.’ Comments posted for No No No No Cat certainly reflected this, with kayleighzoe1 writing ‘lololololollololololol’ and muretto89 saying ‘XD LOL XD’.
