Series description

This video series follows four very different subjects seeking to turn their passions into a business: a marketer moonlighting as a florist, agency creatives launching their own gin label, a construction cost estimator cooking up beef jerky, and a personal assistant hoping to launch a theater company. Using a docu-reality style, we followed each subject over the course of several months, coaching them to try and advance their 'side hustles,' and released episodes in weekly batches to build an audience alongside their journeys.  Additional production services provided by Swoon New York.

Series promo

Shweta Tripathi: Marketer with a floral side hustle

Alex Levin and Andrew Maruska: Agency creatives with a gin soaked side hustle

Marcos Espinoza: A cost estimator cooking up beef jerky on the side

Amy Ewbank: A personal assistant hustling to create theater on the side